Build Your Brand With a Custom Private Jet

A custom private jet is a great way to distinguish your brand from the competition. From bold paint jobs to luxury interiors, we’ve picked some of the best examples of branded jet livery and personalized private jet interiors that show how much value some visionary organizations and individuals attach to their brands.

More than a luxury – it’s an experience

The dedicated Charter Concepts team at Air Charter Service (ACS) has been offering tailored branding options to private jet charter customers for many years. It’s an exciting trend that’s taking off in a big way as every sector of society – from businesses to race car drivers – taps into the power of branding. It’s happened to watches, boats, cars, and bottled water. Now it’s time for custom-branded private jets.

Global megatrend watcher Euromonitor International has found that status symbols such as luxury goods are now being replaced by status experiences. It’s a trend that’s growing in leaps and bounds. Custom private jets are one place where luxury meets a personalized experience, and – if the current spate of creative, no-holds-barred designs are anything to go by – it seems everyone’s getting on board.

Living the brand – the ultimate bespoke paint job

Who says airplanes have to be boring and painted white? Countries, Olympic teams, fashion brands, corporations, and even relief groups are taking their brand story to the skies. Here’s our pick of some of the best aircraft paint jobs to date.

Embraer Profit Hunter

Embraer, one of the largest commercial aircraft manufacturers in the world, launched its ‘Shark’ Profit Hunter at the UK’s Farnborough International Airshow in July 2018. The Profit Hunter is incredibly eye-catching – and it’s clever, too. 

Embraer advertised its new E190-E2 jet to the world with a striking, hand-painted ‘shark’ nose cone. This custom private jet exterior got the message across loud and clear – luxury private planes help companies ‘hunt down the profits like a shark’. And that’s exactly what it did, with record sales of $15.3 billion! 

The jet toured North and South America, Africa, Asia, and Europe, and helped to boost sales of the luxury private aircraft.

Nike’s Gulfstream G650

The 24th G650 built by Gulfstream is operated by Nike’s flight department on behalf of co-owner Phil Knight. The giant sportswear company left the competition in the dust with a rendition of Nike, the Greek goddess of victory, on one side of its private aircraft, and a stylized college football team helmet of the Oregon Ducks – who have long been affiliated with Nike – on the other. 

The black-and-white airplane’s wings were painted with feathers, and the wingtips with Nike’s signature ‘swoosh’ logo, alongside a customized tail number – N1KE. The jet was first photographed leaving the Gulfstream paint shop on 28 June 2013, and it certainly turned heads.

Lewis Hamilton’s Bombardier Challenger 605

British Formula One racing driver Lewis Hamilton might steal the show during races, but his former private jet is the true show-stopper. 

Painted bright red, akin to an eye-catching sports car, the private plane displays a personalized tail number: G-LCDH – Hamilton’s full initials. 

For those who dream of flying in style, the 10-seater aircraft is currently up for sale at a discounted rate of $8.95 million.

Peter Kütemann’s Dassault Falcon 2000LXS

Dutch entrepreneur Peter Kütemann didn’t like bland airplanes when he bought his large-cabin business jet, so he decided to give it a personal touch and customize the private plane with Champagne bubbles in various sizes, and tasteful shades of green and grey. 

The livery aimed to give a 21st-century feel to the exterior of the plane, which echoed the aircraft’s interior next-generation avionics. Kütemann told reporters that his aircraft receives compliments wherever it lands… and not just because it’s a Dassault Falcon 2000LXS.

EVA Air’s Hello Kitty Airbus A320

With the help of Sanrio, the Japanese company that created the fictional character Hello Kitty, Taiwanese airline EVA Air launched its first Hello Kitty aircraft in 2005. But the Hello Kitty livery wasn’t just confined to the plane’s exterior; the theme was carried through to pillows, cookies, seat covers, and even in-flight entertainment. 

Staying in character, EVA Air ground crew wear Hello Kitty gear at a bright pink check-in counter, and boarding passes and baggage tickets sport the cute kitty’s likeness.The campaign was so successful that these Hello Kitty Jets soared the skies for 10 years before retiring.

A luxury experience – beautiful on the inside

Our ACS Group Charter team has been creating group charter experiences for 20 years, and the satisfaction we get from delivering a personalized service tailored to our customers’ exact requirements is what drives us. Take a look at these highly luxurious private aircraft interiors that may just inspire you as much as they do us.

Embraer’s Lineage 1000E

Brazilian aircraft manufacturer Embraer has pulled out all the stops with its design concepts for the Lineage 1000E. The collection of luxury private jet interiors includes five themes – the Kyoto Airship, Skyacht One, Skyranch One, Manhattan, and Hollywood. Each interior offers travellers every luxury and indulgence possible, while also being designed to create the feeling of being transported to a past or future fantasy.

For instance, Skyranch One is all about the thrill and romance of the Old West, with bleached woods, European saddle-stitched leather, and fine English wool. The Kyoto Airship has door-sized windows and floor-to-ceiling skylights that “invite in the purest light of the heavens”. 

One thing’s certain: the flight crew must have a hard time getting passengers to disembark at the end of a flight.

HAECO’s Airbus A330-200

Hong Kong Aircraft Engineering Company (HAECO) Xiamen unit achieved a beautiful transformation of the cabin interiors on four Virgin Atlantic A330-200s. 

The luxury interior design theme, dubbed ‘East meets West’, gives a modern nod to HAECO’s Asian heritage, with decorative lattice patterns, woven and painted wallpaper, and a minimalist Western cabin configuration. The colours of soft furnishings are bold, while furniture is kept to pale green and matte gold. The aircraft design includes a seating area with bookshelves and a lounge, and a private room with a comfortable bed, en-suite bathroom, and an exercise area.

Luxury helicopter interiors

If you thought it was impossible to turn a helicopter into a luxury mode of transport – think again. The Bell 252 Relentless has been designed to lead a double life. Perfectly capable of flying 16 passengers out to an oil rig, the super-medium-class, twin-turbine helicopter is the pinnacle of aviation technology, fit for military use as well as a luxury pad in the sky.

Seating can be reduced by half and swapped for luxury couches and swivelling recliners. The Relentless may carry a price tag of $15 million, but you’ll get an aircraft that can land and take off vertically, has a range of 805km, and can be turned into your very own throne room, if the fancy takes you.

Luxury has been the name of the game at US aircraft manufacturer Sikorsky, too. Flying Colours, an aircraft completions, refurbishment, and maintenance company, refurbished the Sikorsky S-92 helicopter to accommodate nine passengers in a stylish, electric blue interior. There’s blue and white leather, along with club seating, cabinetry work, and a granite flooring finish in the lavatory and helicopter entrance.

Creating brand awareness when flying private

ACS is here to help establish your corporate identity and create a strong brand presence leading up to and for the duration of your flight, so that every journey is a unique and memorable experience. Our Charter Concepts team can personalize your private plane charter for business trips, group company trips, or VIP charters, and implement your corporate designs. Whether your charter flight is a one-off incentive or part of a product launch, conference or campaign, we can help you bring your brand to life, both on land and during flight.

Our team of experts aims to ensure consistent brand identity and execute your vision to create an unforgettable experience. Options to personalize your charter include, but are not limited to:

• Group and valet parking services, for an immaculate experience from the outset

• Branded check-in desks, boarding passes and ticket wallets

• Dedicated security lines and private airport lounges

• Flowers, champagne, and a red carpet at the gate reception

• Personalized aircraft exteriors

• Branded aircraft interiors, including headrest covers, napkins, menus, coasters, toiletry and amenity kits

• Branded flight crew uniform

• Specialized catering and inflight entertainment

Take your brand to new heights with Air Charter Service

Imagine impressing your clients and valued employees with a private jet emblazoned with your personalized brand livery, or a private jet charter experience that includes branded aircraft interior and onboard services.

At Air Charter Service, our dedicated Charter Concepts team is never short of inspiration when it comes to creating flight experiences that benefit both you and your brand. Contact us today to find out how we can help you take your corporate identity to the next level.

We also offer private plane charters for those seeking ease and convenience when travelling for work or pleasure. Charter a flight for a seamless travel experience and enjoy all the luxuries of private plane rental at an affordable cost with ACS.

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